As creator of BDO's Real Estate Conference, the goal was to elevate the firm's brand and showcase its expertise, hand-selecting top-tier industry experts for panel discussions. It positioned BDO as a go-to source for real estate, delivering $200K in year-one ROI and 20% attendance growth every year for six years.
Industry penetration
Position the firm as a real estate industry leader and win new clients
150
Real estate developers, construction companies & REITs
We hand-picked panels, landed BMO's Chief Economist as keynote, and cut costs 80%
Internal & association campaign
Art Gallery of Ontario, Toronto